Insights, tips, and strategies to help your business succeed online.
A clear decision framework for New Zealand businesses: when Squarespace, Wix or Shopify is enough, and when your complexity and stakes mean a developer is worth it.
Jason Poonia 
A plain-English breakdown of Google Ads pricing in New Zealand: ad spend vs management fees, the fee structures New Zealand agencies use, and what drives your cost.
Jason Poonia 
A practical guide to vetting an SEO consultant in New Zealand. Solo consultant vs agency, red flags to avoid, questions to ask, and how to check past results.
Jason Poonia 
What Instagram and Facebook advertising actually costs a New Zealand business in 2026: ad spend by objective, typical CPM and CPC ranges, and how management fees work.
Jason Poonia 
What you are actually paying for when you hire a local SEO service in New Zealand: Google Business Profile, citations, local links, reviews and rank tracking.
Jason Poonia 
SEO agency pricing in New Zealand varies by city. See typical Wellington and Tauranga SEO costs, why the two markets differ, and what shapes a fair quote in each.
Jason Poonia 
Shopify app bloat is a measurable cause of slow page speed and lost sales. How to audit what each app costs you, and a framework for what to cut first.
Jason Poonia 
Why collection pages carry more buyer-intent search volume than product pages on Shopify, and what a good vs bad collection page actually looks like.
Jason Poonia 
The difference between Shopify development work and Shopify marketing work, and how to work out which one is actually holding your store back.
Jason Poonia 
Shopify's built-in analytics and the browser-only Meta Pixel both misreport ecommerce performance. Here's how to configure GA4 and Meta CAPI properly.
Jason Poonia 
A platform-fit comparison for New Zealand and Australian wholesale brands weighing up Shopify Plus and BigCommerce: ERP integration, tiered pricing and bulk ordering.
Jason Poonia 
Realistic ROAS ranges for New Zealand Shopify stores on Meta and Google Shopping, and how to calculate the only ROAS number that actually matters: your break-even.
Jason Poonia Showing 49-60 of 231 posts
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