66 articles on SEO
Discover proven search engine optimisation strategies tailored for New Zealand businesses. From technical SEO and on-page optimisation to link building and keyword research, our guides help you climb the Google rankings and drive organic traffic that converts.
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Keyword research is the foundation of SEO. Learn what keywords actually are, how to find them, the 80/20 rule, and whether SEMrush is worth paying for.
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Google's 15 October 2026 AI Mode links update puts more links higher in AI answers. What it means for a NZ business that wants to be the link Google shows.
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Rank Math, Yoast SEO, or AIOSEO? This breakdown covers what each WordPress SEO optimisation plugin actually does and when to use which one.
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Search engine optimisation and SEO are the same thing. Here's how it works, what moves rankings, and how to start getting results for your business.
Jason Poonia 
Small business SEO works when you focus on the 20% that drives 80% of results. This guide covers what to do first, which tools to use, and what AI can and can't do.
Jason Poonia 
How to search any website using Google, add a Google search box to your own site, and what it actually costs to show up in Google's search results.
Jason Poonia 
The best SEO tool in 2026 depends on your goal: Ahrefs leads on backlinks, Semrush on competitive intel, and Google Search Console is the non-negotiable free starting point.
Jason Poonia 
The SEO optimisation tips that make a real difference: the 80/20 rule, what to fix first, and whether SEO is still worth it now that AI is everywhere.
Jason Poonia 
SEO optimisation strategies ranked by impact: fix your technical base, target winnable keywords, build authority through links, and measure what actually moves rankings.
Jason Poonia 
Google Business Profile suspended? How to appeal properly in New Zealand: the evidence Google accepts, the 60-minute form, and the mistakes that stall reinstatement.
Jason Poonia 
Google reviews disappeared from your profile? Work out which of five causes you have first, because the fix differs. What comes back, what doesn't, and who to ask.
Jason Poonia 
Should your service area business show its address on Google Business Profile? Google's actual rule, the risky home-address trick, and what ranks instead.
Jason Poonia Showing 1-12 of 66 posts
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