54 articles on Digital Marketing
Build a complete digital marketing strategy for your New Zealand business. Our articles cover multi-channel marketing, lead generation, email campaigns, social media, and how to measure ROI across all your online marketing efforts.
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Google Ads updates October 2026 for NZ advertisers: what to switch off, switch on and check this week, from automated promotions to channel prioritisation.
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Google's Universal Cart launched 15 October across Search and Gemini. Google Ads auto-enrolled campaigns in promotions, and Meta expands crawling rights on 30 October.
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Google tests Direct Offer promo codes in AI Mode, opens self-serve Conversion Lift to Search and PMax, and plans an AI concierge overhaul for Discover.
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OpenAI launched visual ChatGPT ads on 5 October, Google deployed its SAFE AI spam detector, and Gemini now tags its own traffic in GA4. October 2026 roundup.
Jason Poonia 
Google added IP matching to Customer Match, a multimodal filter in Search Console, local-first PMax targeting, and AI video dubbing. September 2026 roundup.
Jason Poonia 
Switching marketing agencies or rebuilding your website? What we found taking over a client's Google Ads, and the checklist to run before anything changes.
Jason Poonia 
Search that term and nearly every result is an agency selling leads. This is the actual stack, what each layer costs, and the order to build it in.
Jason Poonia 
Most subject line lists are American swipe files. Here is what makes a Kiwi business owner open a cold email, and the formula behind it.
Jason Poonia 
Cold email and Google Ads are priced in different currencies: money versus attention. Real New Zealand cost-per-lead numbers, and when each one wins.
Jason Poonia 
Google publishes one real number for bulk senders, and it is not a daily send limit. What actually decides whether your cold email lands in the inbox.
Jason Poonia 
Demand generation creates want. Demand capture harvests it. Getting the two mixed up is why your cold outreach and your ads both underperform.
Jason Poonia 
How to create a video sales letter that books calls: the six beats, a script template, how long it should run, and a teardown of our own live VSL page.
Jason Poonia Showing 1-12 of 54 posts
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