54 articles on Digital Marketing
Build a complete digital marketing strategy for your New Zealand business. Our articles cover multi-channel marketing, lead generation, email campaigns, social media, and how to measure ROI across all your online marketing efforts.
Retainer, fixed project or performance deal. How New Zealand marketing agencies actually charge, what each model does to your incentives, and our own prices.
Jason Poonia 
A self-liquidating funnel pays for its own ad spend from the first sale. Here is what it takes to build one in New Zealand, and when it will not work.
Jason Poonia 
Google set the AI Max migration timeline, shipped Gemini 3.7 Flash into AI Mode, and tested AI buttons on its home page. Three moves, one direction.
Jason Poonia 
Google removes the $50K lead form barrier, AI Overviews gets image generation, and Emarketer says ChatGPT Ads will miss its 2030 target by 90%.
Jason Poonia 
Meta Lattice is Meta's unified AI ad-ranking model. Here's what it is, the results Meta reported, and how New Zealand businesses should set up their Meta ads for it.
Jason Poonia 
OpenAI added audience targeting to ChatGPT Ads, Google now labels AI-generated ads across Search and YouTube, and DSA campaigns have a February 2027 end date.
Jason Poonia 
See every active Facebook and Instagram ad your competitors run, free. How to search the Meta Ads Library, spot their winners and borrow the strategy.
Jason Poonia 
The difference between Shopify development work and Shopify marketing work, and how to work out which one is actually holding your store back.
Jason Poonia 
A platform-fit comparison for New Zealand and Australian wholesale brands weighing up Shopify Plus and BigCommerce: ERP integration, tiered pricing and bulk ordering.
Jason Poonia 
The sale playbook big e-commerce brands actually use: stock tiering, offer architecture, AOV ladders, creator tiers and paid search. Steal the method.
Jason Poonia 
Audience Segments are forward-looking. Set them up today and you have eight weeks of diagnostics in two months. Skip it and that data does not exist.
Jason Poonia 
AI marketing agents are changing how New Zealand businesses run campaigns. Learn what agentic AI is, how it works in practice, and how to start using it in 2026.
Jason Poonia Showing 13-24 of 54 posts
Get in touch and let's discuss how we can help your business.
