Insights, tips, and strategies to help your business succeed online.
Keyword research is the foundation of SEO. Learn what keywords actually are, how to find them, the 80/20 rule, and whether SEMrush is worth paying for.
Jason Poonia 
Google Ads updates October 2026 for NZ advertisers: what to switch off, switch on and check this week, from automated promotions to channel prioritisation.
Jason Poonia 
Google's 15 October 2026 AI Mode links update puts more links higher in AI answers. What it means for a NZ business that wants to be the link Google shows.
Jason Poonia 
Rank Math, Yoast SEO, or AIOSEO? This breakdown covers what each WordPress SEO optimisation plugin actually does and when to use which one.
Jason Poonia 
Google's Universal Cart launched 15 October across Search and Gemini. Google Ads auto-enrolled campaigns in promotions, and Meta expands crawling rights on 30 October.
Jason Poonia 
Search engine optimisation and SEO are the same thing. Here's how it works, what moves rankings, and how to start getting results for your business.
Jason Poonia 
Small business SEO works when you focus on the 20% that drives 80% of results. This guide covers what to do first, which tools to use, and what AI can and can't do.
Jason Poonia 
Google tests Direct Offer promo codes in AI Mode, opens self-serve Conversion Lift to Search and PMax, and plans an AI concierge overhaul for Discover.
Jason Poonia 
How to search any website using Google, add a Google search box to your own site, and what it actually costs to show up in Google's search results.
Jason Poonia 
The best SEO tool in 2026 depends on your goal: Ahrefs leads on backlinks, Semrush on competitive intel, and Google Search Console is the non-negotiable free starting point.
Jason Poonia 
OpenAI launched visual ChatGPT ads on 5 October, Google deployed its SAFE AI spam detector, and Gemini now tags its own traffic in GA4. October 2026 roundup.
Jason Poonia 
The SEO optimisation tips that make a real difference: the 80/20 rule, what to fix first, and whether SEO is still worth it now that AI is everywhere.
Jason Poonia Showing 1-12 of 231 posts
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