Insights, tips, and strategies to help your business succeed online.
SEO optimisation strategies ranked by impact: fix your technical base, target winnable keywords, build authority through links, and measure what actually moves rankings.
Jason Poonia 
Google added IP matching to Customer Match, a multimodal filter in Search Console, local-first PMax targeting, and AI video dubbing. September 2026 roundup.
Jason Poonia 
Google Business Profile suspended? How to appeal properly in New Zealand: the evidence Google accepts, the 60-minute form, and the mistakes that stall reinstatement.
Jason Poonia 
Google reviews disappeared from your profile? Work out which of five causes you have first, because the fix differs. What comes back, what doesn't, and who to ask.
Jason Poonia 
Should your service area business show its address on Google Business Profile? Google's actual rule, the risky home-address trick, and what ranks instead.
Jason Poonia 
Cheaper leads can hurt a business that can't qualify or handle the volume. What to fix after the click before you scale ads, with a checklist for owners.
Jason Poonia 
Learn how to increase SEO with practical steps: fix your technical foundation, improve top pages, build real links, and understand AI's effect on rankings.
Jason Poonia 
Holding two website quotes that are miles apart? How to compare web design quotes in New Zealand line by line, and the items the cheap ones often leave out.
Jason Poonia 
Google's September 2026 spam update started 25 September New Zealand time and may take two weeks. What it targets, what to check, and what not to do if traffic drops.
Jason Poonia 
Switching marketing agencies or rebuilding your website? What we found taking over a client's Google Ads, and the checklist to run before anything changes.
Jason Poonia 
Website getting traffic but no enquiries? Five checks in GA4 and Search Console, in the right order, plus what our own site's numbers taught us.
Jason Poonia 
How to create a Google Business Profile in New Zealand: a step-by-step guide covering setup, verification, and what to fill in to rank locally.
Jason Poonia Showing 13-24 of 231 posts
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