SEO 16 Aug 2026
What Actually Gets You Cited in AI Search (It Is Not Backlinks)
Trust in AI answers fell 28 points in a year, and the strongest AI visibility signals are not what agencies usually sell. What the 2026 data shows.
Jason Poonia Our Blog
Insights, tips, and strategies to help your business succeed online.
Jason Poonia 
Content Marketing 27 Jul 2026
What Is Content in Marketing? Why Most Content Fails
Content in marketing is material that attracts, educates, or converts an audience without a direct sales pitch. Here's what the types are and what actually works.
Jason Poonia 
Social Media 24 Jul 2026
How to Build a Social Media and Marketing Strategy That Works
A social media and marketing strategy that actually drives results starts with channel fit, clear goals, and integration with SEO, email, and paid search.
Jason Poonia 
Digital Marketing 22 Jul 2026
Digital Marketing This Week: Google Lead Forms, ChatGPT Ads
Google removes the $50K lead form barrier, AI Overviews gets image generation, and Emarketer says ChatGPT Ads will miss its 2030 target by 90%.
Jason Poonia 
Social Media 20 Jul 2026
How to Build a Marketing Strategy Using Social Media
Learn how to build a marketing strategy using social media that ties directly to revenue for New Zealand service businesses. Goal setting, funnels, content, and measurement.
Jason Poonia 
Digital Marketing 17 Jul 2026
Meta Lattice, Explained: What New Zealand Businesses Actually Need to Know
Meta Lattice is Meta's unified AI ad-ranking model. Here's what it is, the results Meta reported, and how New Zealand businesses should set up their Meta ads for it.
Jason Poonia 
Digital Marketing 15 Jul 2026
Digital Marketing This Week: ChatGPT Ads, Google AI Labels
OpenAI added audience targeting to ChatGPT Ads, Google now labels AI-generated ads across Search and YouTube, and DSA campaigns have a February 2027 end date.
Jason Poonia 
Digital Marketing 13 Jul 2026
Meta Ads Library: See Every Competitor Ad for Free (2026)
See every active Facebook and Instagram ad your competitors run, free. How to search the Meta Ads Library, spot their winners and borrow the strategy.
Jason Poonia 
SEO 10 Jul 2026
Local SEO in New Zealand: What It Costs and How to Rank in 2026
What local SEO costs in New Zealand ($800 to $3,000 a month), whether it still works in 2026, and the steps that get New Zealand service businesses into Google's map pack.
Jason Poonia 
Paid Ads 4 Jul 2026
5 Best Google Ads Agencies in Auckland & New Zealand (2026)
Comparing the best Google Ads agencies Auckland and New Zealand businesses can hire in 2026. Pricing models, specialisms and how to pick the right PPC partner.
Jason Poonia 
Paid Ads 4 Jul 2026
5 Best Meta Ads Agencies in New Zealand (2026)
Comparing the best Meta Ads agencies for Facebook and Instagram advertising in New Zealand. Specialisms, pricing signals and how to pick the right partner.
Jason Poonia 
Web Design 4 Jul 2026
5 Best Website Maintenance Companies in New Zealand (2026)
Comparing the best website maintenance and management companies in New Zealand for 2026. Hosting, security, backups, updates and support, reviewed and ranked.
Jason Poonia Showing 37-48 of 231 posts
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