66 articles on SEO
Discover proven search engine optimisation strategies tailored for New Zealand businesses. From technical SEO and on-page optimisation to link building and keyword research, our guides help you climb the Google rankings and drive organic traffic that converts.
Google AI Mode is live in New Zealand. Discover how New Zealand businesses can get cited in AI search, what the data shows about traffic, and the steps to take now.
Jason Poonia 
In 2026, brand recognition SEO matters more than rankings for New Zealand businesses. Learn the four signals AI models use to decide which brands to recommend.
Jason Poonia 
Google AI Overviews cut organic CTRs from 1.76% to 0.61%, and paid CTRs from 19.7% to 6.34%. Here's what the 2026 data shows and how New Zealand businesses should respond.
Jason Poonia 
Google's Lighthouse now scores how AI-agent-ready your site is. Here's what the agentic browsing audit checks, and what New Zealand businesses should do about it.
Jason Poonia 
Google's March 2026 core update finished rolling out on 8 April. Here's the recovery pattern across New Zealand accounts, and what to do if traffic is still down.
Jason Poonia 
March hit AI content, April rebuilt the ranking signals. What changed in Google's back-to-back core updates, who lost traffic, and how to start recovering.
Jason Poonia 
What percentage of your backlinks should be branded vs exact match? The safe anchor text ratio breakdown for 2026.
Jason Poonia 
Think branded anchors waste your link building budget? Here's why they're actually the most valuable links you can build.
Jason Poonia 
Exact match anchor text can boost or destroy your rankings. Learn the safe threshold and how to avoid Google's Penguin penalty.
Jason Poonia 
Step-by-step guide to auditing your anchor text profile using Ahrefs, Moz, and Google Search Console. Spot red flags before Google does.
Jason Poonia 
Stop getting burned by link builders. Use this template to brief your provider on anchor text, target pages, and quality standards.
Jason Poonia 
Learn what anchor text is, the different types, and why it matters for your SEO strategy. A practical guide for New Zealand business owners.
Jason Poonia Showing 25-36 of 66 posts
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