+ Austar Property Services
Austar Property Services: 66% lower cost per appraisal lead
Paul reports a 66% reduction in CPA and improved lead quality
Client
Austar Property Services
Industry
Real Estate
Services
Google Ads, Lead Generation, Landing Pages
01
Challenge
Austar Property Services manages rental properties across Auckland. A landlord requesting an appraisal is an important first step towards a new management relationship.
The team wanted its advertising to reach landlords with a genuine need for property management and make the enquiry journey clearer. The brief was to improve acquisition efficiency and the quality of the conversations that followed.
02
Approach
Rebuilt the Google Search account around rental-appraisal intent, with focused search terms and negative keywords. Paired the campaign with a rental-appraisal landing page that brought the enquiry form and relevant trust signals into view.
Consolidated lead-form measurement so optimisation centred on enquiries. Paul Zellman subsequently reported a 66% reduction in CPA and an improvement in lead quality in his written testimonial.
These are client-reported outcomes; the testimonial does not specify a like-for-like reporting window or a formal lead-quality measure.
Watch the client story In our client’s words“This change was not only almost immediate but has been consistent for the last few months. He has a total depth of knowledge and a desire to get the absolute best outcomes as demonstrated by his consistent and detailed updates.”
03
What we delivered
Google Ads
- Account rebuild
- Maximize Conversions
- Rental-appraisal intent
Landing Page
- Dedicated appraisal page
- Above-the-fold form
- Trust signals
Tracking
- Single lead conversion action
- Spend-to-enquiry measurement
Optimisation
- Cut wasted campaigns
- Search-term refinement
- Negative keywords
Built with
04
Results
66%
Lower cost per appraisal lead
Want results like this for your business?
Paul reports a 66% reduction in CPA and improved lead quality. Tell us about your business and we will show you what we can do for you.
